Advanced Language's President Contributes to Localization Volume

Rochester, NY -- Scott Bass, president of Advanced Language Translation Inc., is one of 15 contributors to a multidisciplinary volume entitled Perspectives on Localization. Bass's essay, "Quality in the Real World," addresses the challenges to translation and localization quality in today's global on-demand economy. The book is part of the American Translators Association's Scholarly Monograph series.

The monograph was edited by Keiran J. Dunne, professor of French and Localization at Kent State University and published by John Benjamins (www.benjamins.com). It includes essays on:

•  The business case for localization

•  Localization quality

•  Game localization

•  Terminology management

•  Localization education

•  Localization standards

•  New approaches to tools, processes and the product lifecycle

When asked about his contribution, Bass stated, "I felt it important as the owner of a language services company that I express my views about how quality is addressed on a daily basis--not just for large multinationals, but also for the small and mid-sized companies that are competing effectively worldwide."

The hardbound edition is currently in print and available for purchase.

Advanced Language Translation Inc. is an ISO 9001:2000-certified translation and localization services provider. Founded in 1994 Advanced Language remains focused on innovation by researching new software and multimedia applications to expedite the translation process in print, on the Web and in software interfaces. For more information on Advanced Language Translation visit their website at www.advancedlanguage.com or call 1-800-719-0907 or +1-716-882-1920.

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