Advanced Language Translation Inc. Celebrates 10 Years

Translation and Localization Firm Strengthens Services

ROCHESTER, NY – Advanced Language Translation Inc. celebrates their 10-year anniversary this month. Advanced Language Translation Inc. was founded in 1994 as a corporate translation and localization company.

Scott Bass, president and founder, remains focused on innovating the industry by researching new software and multimedia applications to expedite the translation process across a variety of print and online media. Their network of expert translators spans seven continents and their client base spans four continents.

Bass and his staff have spent the last ten years anticipating the industry and their clients’ needs. In 1995, they added technical services for desktop publishing and launched a company website to better serve their client base. By 1996, the first generation of Translation Memory tools was added, and in 1998, full website localization services were added. A solid customer service model and quality of service propelled Advanced Language Translation Inc. into a 500% staff growth in 1999 followed by expansion of both desktop publishing and localization services in 2001. “For a company our size, we are able to compete with much larger translation companies regarding quality and the range of services provided, and still maintain competitive pricing,” notes Bass. “We have kept abreast of the latest technology, and in many cases have been among the first to incorporate them within our processes. Yet, we are small enough to be able to extend the most personal service available, tailoring services to meet our customers’ specific needs.”

 In 2002 Advanced Language Translation Inc. launched Multilingual Microsite™, a translation and localization product designed to aid companies in the development of new markets through website localization. This product is exemplary of ALT’s creative approach to the industry by addressing sales and new business development needs as well as marketing and engineering translation needs. Advanced Language Translation Inc. has positioned itself as a business partner in the global marketplace. “[The anniversary]… is a demonstration of survival and growth opportunity in a ‘low-cost-of-entry’ industry, where a high percentage of companies do not survive. There are always sources for cheap translation. However, there are fewer ways to obtain competitive pricing for high quality translation, supported by the latest technology. Over the past 10 years ALT has grown from addressing translation of printed materials, to include CAT (computer-aided translation), and expansion into translation/localization of software, websites, audio and video translations and more.”

As the translation/localization industry matures alongside the general globalization trend, Bass notes that both small and large translation/localization firms will need to mature their business practices or face extinction. “Over the next five years, a cycle of consolidation within the industry will continue and likely increase.” Better technology will be at the forefront of the changes the industry faces as efficiencies in productivity increase. Bass predicts that increased standardization of the tools used in the industry will likely continue. However, advances in machine-based translations will have less impact because the advances will be minor.

The general trend toward globalization for large, mid-size and small companies in the US has accelerated the industry. Additionally, changes in the member base of the European Union will have an impact. On a final note Bass concludes, “The global war on terror will increase government and public awareness of the language industry. And, the expansion of the EU will have a global impact on the translation market, since expansion into developing markets has the tendency to force translation pricing downwards. As companies that are the consumers of translation/localization services improve their own globalization efforts, many translation companies that are not able to provide language-engineering services in addition to cost-effective high-quality translation services will face greater commoditization. The language services industry has already seen the loss of price control; this trend will not abate.”

Advanced Language Translation is a member of the following professional groups: American Translator' s Association, Association of Language Companies, Society for Technical Communications, eBusiness Association, World Trade Center Buffalo Niagara, Rochester Business Alliance, and International Resource Group.

In 2002 the top five languages supported by Advanced Language Translation Inc. were: 1. German
2. Spanish
3. French
4. Portuguese
5. Italian

In 2003 the top five languages supported by Advanced Language Translation Inc. were: 1. French
2. Spanish
3. Chinese Simplified (Mainland China)
4. Japanese
5. German 

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Advanced Language Translation was founded in 1994 as a corporate translation and localization company. Scott Bass, president and founder, remains focused on innovating the industry by researching new software and multimedia applications to expedite the translation process across a variety of print and online media. Their network of expert translators spans seven continents and their client base spans four continents. For more information on Advanced Language Translation visit their website at www.advancedlanguage.com or call (585) 697-0462.

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