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Does Your Translation Source Have What It Takes? When translating your corporate website, brochures, videos, manuals or business proposals into a foreign language, you need to choose a professional full-service translation company to handle the work...but, how do you make that choice?
What can a professional, full-service translation company do for you? Most companies exporting their products to non-English speaking countries need translations into more than one language. Once you've selected your translation company, you should expect them to provide you with high-quality translations in a variety of languages. For example, to produce your sales literature in four languages, your professional translation company will start with your English brochure and choose an appropriate team for each of the languages. The team will consist of four people for each language: a translator, an editor, a desktop publisher and a proofreader. The translator's job is to customize text to suit the country you're targeting. Every language will be done by a different translator; each is a native speaker of the language into which the materials are to be translated. The translations will be localized for nuances and culture of the target countries. After translation is complete, your translation provider will review and edit the work. This stage is to ensure that the translation meets the quality standards you expect and to be certain the text does not sound like a translation. Your translation is now ready for production. Each foreign language will be desktop published or typeset and proofread by another linguist who will look for typographical errors and missing text. This procedure is equivalent to how your company would proofread the typeset English before printing. After the translation company has completed these quality checks, the materials are delivered to you. Translators will have been tested before working on any client projects to assure they have the deep knowledge of their native language and of English that's required to make a good translation. They'll have a real understanding of American culture as well as their own through living in both countries for extended periods of time and through visiting their native countries often. You'll know the quality of the company's work because they'll back it with a warranty! An individual translator you might hire cannot be equipped to take your translation beyond a raw manuscript. Just as with your original documentation, your translation needs to be edited, desktop published, proofread, and output into the final format, which you stipulate. This requires the services of a professional company that can bring together all the people necessary to get the job done to your specifications. The job of your translation company is to be the single source for all your foreign language communication needs. Why not just find a translator and “cut out” the middleman? A translation firm is not a middleman, but rather a team of experienced professionals committed to your success! The Internet can put you in touch instantly with translators around the world...or at least with people who call themselves translators. Your documentation was created by professionals then reviewed by your engineering, technical writing, and legal departments-perhaps even by your top management-to make it perfect. Why would you do any less with the foreign language versions? When you choose a translator from the Internet to work on your foreign language communications project, you have little knowledge of his or her language and technical capabilities. You don't know what experience he has, whether he/she works at this part time, has been out of his country for years making his native language stale, or if you'll get what you require. Do they offer written warranties? Very doubtful. You'll get what they give you and you'll have no recourse if things go sour. A good professional translation company, on the other hand, has a pool of professionals from whom to choose the right team for your job. Professional translators know only to translate into their native language. A reliable translation company controls this and only allows native speakers of a language to translate into that language. By maintaining a network of professional translators, the translation company can assemble a team with the technical expertise and linguistic specialty for each language you need. We pride ourselves at Advanced Language Translation Inc. on seeing every project as a team effort --from our quote, including our 180-day warranty, well past the delivery of your final translated project. When you choose Advanced Language Translation, you've made the right choice:
Do you
have a software product that could bring more
revenue if sold internationally? This site not only gives an effective description of terminology, but also outlines what it takes to globalize an application and get you headed in the right direction!
If you are considering global sales as a means to diversifying your business, consider globalizing your web site. Advanced Language Translation President, Scott Bass, had the pleasure to present to the eBusiness Association recently, regarding “Website Localization”. Scott outlined how companies should enhance their web site to attract foreign inquiries and make it a powerful international marketing tool. Keep the following in mind when planning your global web strategy:
Find out more by downloading Scott’s presentation!
Anything one can do to single source a project saves time and money. Over the past several months, Advanced Language Translation has begun to implement a number of programs to extend our services, to make us the most cost effective vendor choice for our clients. Although our targeted objectives will continue to be delivering corporate translation and localization services, we recognize that our clients may require additional support services. At this time, four primary assists have been targeted: technical writing and authoring, interpreting services, e-business solutions, and eLearning. To address these requirements, Advanced Language Translation has developed strategic partnerships with companies qualified to support seamless delivery of these services to our clients. They introduce themselves as follows: Technical Writing & AuthoringShenouda Associates Inc.Success from our clients’ perspectives relates to achieving their business goals. Our clients want streamlined processes, satisfied customers, repeat business, and a competitive edge. They want to expand their product lines and their reputations. They want recognition and rewards. Shenouda Associates Inc. is capable of developing a full range of paper-based and electronic publications that enable our clients to succeed. These publications include, but are not limited to, technical, instructional, and marketing communications that support products, processes, and services. As a partner of Advanced Language Translation, we provide well-written publications in U.S. English. Using these as the source files, the localized publications will be appropriate for the intended audiences worldwide. Clients can provide Shenouda Associates Inc. or Advanced Language Translation with source material in any language, have it translated into the target languages, and receive professional, effective publications that enable clients to achieve business success. Web Site: www.easescommunication.com
Interpreting Services ELA Global Dimensions, Inc.ELA is a 12-year-old company that provides language services in over 200 languages via a network of 3000 professional, certified and/or accredited linguists. Its proven record of excellence has attracted clients from all sectors, including business, legal, medical and technology industries. In addition to language communication, they provide cultural expertise - the bridge to total communication and understanding. ELA is a fast growing company and remains in tune with the newest trends in the industry and seeks strategic alliances that will expand the company's opportunities. We welcome this opportunity to partner, and will respond to client needs with an emphasis on customer care and satisfaction. Web Site: www.ela1.com
e-Business Solutions PL E-Communications, LLCPLe specializes in building, enhancing and managing database-driven web sites. We create eBusiness tools that allow users to easily integrate business processes into corporate web sites. Data that changes frequently can be updated without the need to learn complex programming languages. For example, "PLEshop" is a fully functional, turnkey eBusiness transaction solution that is designed to blend in seamlessly with your existing site. Not sure what you need? Typically, the three business operation areas that will immediately benefit from an investment in eBusiness are Information Systems, Marketing/Sales, and Production. For instance, PLE and its partners offer complete eBusiness surveys that: 1. Analyze your company 2. Research your target industry around the globe 3. Develop clear, up-to-date business strategies for nation and international trade 4. Suggest
improvements to import-impacted
manufacturing operations for Whether you want to explore e-commerce technology or already have a well-established online business, we have a solution to suit your budget, needs and expectations. PLe's eBusiness survey division typically recommends web site Language Translation to our clients that market/sell internationally. Translating into a foreign language, while addressing alternative word meanings, slang and cultural issues, can be a intimidating. We are fortunate to have formed a partnership with Advanced Language Translation. ALT offers complete localized translation services, supported by their in house team of project managers, localization specialists, and desktop publishing experts with a distinct focus on information technology. Their list of supported languages is outstanding. The PLe/ALT partnership can help you reach the international audiences that are otherwise is a lost source of revenue, translating your online presence into better cash flow. Web Site: www.ple-communications.com
LiquidPixels, Inc.LiquidPixels' LiquiFire products and services enable easier and less costly creation, manipulation, and delivery of graphics and images for both static and on-demand uses. Businesses can now deliver on-the-fly, customized visual content on a per-user basis, while reducing production and asset management costs. Built on our world-class LiquiFire PlatformTM and extensible, scalable media architecture, the LiquiFire suite of solutions are available as a hosted service or via on-site enterprise servers. Presently in use on 39 premium brand web sites, LiquiFire products greatly enhance online sales environments by adding unique one-to-one value and experiences for users, increasing the likelihood of purchase, and uniquely fulfilling the one-to-one promise of the Internet. Combined with greatly reduced costs, streamlined workflows, and easy integration, LiquiFire technology offers truly remarkable advantages. LiquidPixels, Incorporated, a privately held company founded in 2000, operates facilities in Rochester, NY and Boston, MA. The combination of LiquidPixels' LiquiFire® World-class on-demand imaging products with Advanced Language Translation's translation services removes the final barrier to ubiquitous material translation on the Internet. Creating graphical text - small images of formatted text - automatically, on the fly has been an obvious application of LiquiFire for web sites having rapidly changing content (i.e. news portals). Extending this notion to situations requiring text in multiple languages, including support for non-roman typefaces, is an ideal use for LiquiFire. Workflow integration was seamless, with the cost reduction in ALT's production processes immediately evident. Together, ALT and LPI now offer extremely flexible and fast turnaround for ALT's customers. Web Site: www.liquidpixels.com
eLearningGSELearning SoftwareGSELearning Software provides complete custom eLearning solutions for corporate, non-profit, and educational organizations. GSELearning offers needs and requirements analysis, instructional and system design, multimedia and software development, and a variety of delivery options - including hosting on a customized Web-based Learning Management System. e-Learning can reach more learners--employees, customers, prospects, students--for less money than conventional classroom instruction. And GSELearning can produce custom courseware that is both effective and engaging. In the present global environment, the need for training and education that crosses cultures and languages has never been greater. ALT can provide the translation and localization skills required to bring eLearning to a global audience. The resulting dollar savings in travel alone can be enormous. The time-savings--for deployment, maintenance, and learning--can be equally impressive. ALT and GSELearning will work together to bring high-quality 24/7 learning to a 24/7 world. Web Site: www.gselearning.com
Advanced Language has had several honors bestowed upon us of late, and we take great pleasure in sharing these with you: ISO 9000 Certification Training Award Advanced Language has made a strategic decision to seek ISO 9000 certification to optimize our processes, and help our customers to evaluate the quality of services we provide. In support of this goal, NY State’s Department of Labor granted Advanced Language Translation a 32-I “Building Skills in New York State” award for training development. Training began in late February 2003, with a targeted completion date of August 2003, under a rigorous program designed by AIMM, Inc., a business development company in Rochester, New York. This award is a real bonus for ALT. We deal in the international arena every day, not only in the marketing of our services, but also due to the nature of the services we provide our customers. ISO 9000 Certification will really set us apart in our industry. Client RecognitionProviding quality customer service to our clients is a major goal at Advanced Language Translation, Inc. Client feedback in Business Strategies Magazine’s International issue, in which ALT was highlighted, was especially rewarding. View “Globalization May Be Closer – and More Accessible – Than You Think”, for client comments on ALT’s quality services. 40 Under 40 AwardThe Rochester Business Journal recently announced this year’s honorees of the eighth annual “40 Under 40” Awards, a group of young leaders that has made a significant contribution to the Rochester community. We are proud to announce that our President, Scott Bass, has been awarded this mark of distinction
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